Casey Reid — Interaction Design

Customer Portal

Customer Portal project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Customer Portal

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Conclusion

Whether you're building your product, this approach matters.